SPORTO 2026 30 Nov & 1 Dec 2026, Portorož

Entries open until 6 November

Enter your campaign for the SPORTO Awards

The sports sponsorship awards of the Adriatic region, presented at the SPORTO Conference in Portorož. Create an account, fill in your entry at your own pace, and the jury takes it from there.

How entering works

Three steps, none of them long. Everything saves as you go, so you can leave and come back, and you submit when the entry is ready.

  1. 1
    Create your account

    Your name, organisation and the category you are entering. We email you a sign-in link, no password.

  2. 2
    Write up the campaign

    Planning, budget, execution and evaluation. Every section saves as you go. Attach videos and decks up to 500 MB.

  3. 3
    Add billing details and submit

    Edit anything until you submit; the organiser can reopen the entry if something has to change. Winners are announced at the SPORTO Conference on 30 November.

Create your account

Step 1 of 3
Category

Already registered? Send me a sign-in link

  1. Entries open
    21 September
  2. Entries close
    6 November

    No changes after this date.

  3. Winners announced
    30 November

    Awards ceremony, SPORTO Conference, Portorož.

Six categories

An entry competes in one category. The highest-ranked Sponsorship entry from each country goes forward to the European Sponsorship Association's Best of Europe award.

  • Sponsorship

    Integrated marketing campaigns built on the sponsorship of an athlete, team, event or programme.

    Open to: Companies / brands, agencies

  • Event

    Sports events of your own, used as a strategic and effective way to communicate a sponsorship or a brand.

    Open to: Companies / brands, agencies, rightsholders

  • Purpose & Sustainability

    Campaigns that champion a cause, from environmental and social to health and community impact.

    Open to: Companies / brands, agencies, rightsholders

  • Activation

    One-off activations, or a separate activation within a larger sponsorship platform.

    Open to: Companies / brands, agencies

  • Digital

    Campaigns delivered primarily through digital channels: web, social, streaming, digital outdoor and other online platforms.

    Open to: Companies / brands, agencies, rightsholders

  • Fan Engagement

    Sustained fan relationships through membership programmes, fan clubs, loyalty schemes or ongoing community initiatives.

    Open to: Companies / brands, agencies, rightsholders

How the jury scores

Every juror scores every entry on the same four criteria. The write-up sections of your entry match them one to one, so the jury reads exactly what it scores.

30
Planning

The business need, why sponsorship was the answer, and SMART objectives.

10
Budget

Sponsorship value and activation budget, in EUR. Seen by the jury only.

30
Execution

The link to the brand, the activation itself, and how it reached the audience.

30
Evaluation

Results against the objectives, return on the investment, and what comes next.

What you will need

Have these ready and the entry takes an afternoon. Nothing has to be finished in one sitting.

  • Campaign facts. Title, rights holder, sponsor, entrant, client if entered by an agency, start and end dates.
  • A summary of up to 100 words. Your elevator pitch to the jury. It may be published on sporto.si.
  • Four write-ups , one per criterion, following the guiding questions in each section.
  • Budget figures in EUR , or percentages if the exact amounts are confidential.
  • Material : video, photos, a deck or a PDF. Up to 500 MB per file.
  • Billing details for the entry fee invoice.

By entering you confirm

  • The information in the entry is accurate, the work combines a sports subject with communication to a chosen audience, and it ran within the eligible period.
  • Submitted material becomes the organiser's property, is not returned unless requested in writing, and may be used to promote the SPORTO Conference or shown on sporto.si.
  • You own the rights to the entered work.
  • The organiser may reject an entry that does not meet the requirements.
  • The jury's decisions are final.

The eligible period is 15 October 2025 to 20 November 2026. The entry fee is 250 EUR + VAT for one entry, 450 EUR for two, 600 EUR for three. The full Rules of Entry apply.

Since 2004 · Sports marketing & sponsorship conference

What is SPORTO?

Organised in Slovenia since 2004, the SPORTO annual conference is one of Europe's leading events within the sports marketing and sponsorship industry. The 22nd anniversary edition of the conference is returning to Portorož, a beautiful resort on Slovenia's Adriatic coast. Join us!

30 Nov & 1 Dec 2026, Portorož, Slovenia.

Programme, speakers and tickets at sporto.si

SPORTO 2024 aftermovie

21 editions so far
300+ speakers
9000+ attendees
30+ countries

Ready when you are.

Create the account now and come back to the entry whenever you have time. Everything saves as you type, and you submit when it is ready.

Start your entry